Kim Kardashian's Skechers commercial

Skechers has not been doing so great in the past years and it surprised many viewers when Kim Kardashian appeared in their commercial aired during the fourth quarter of the Super bowl game this passed weekend. I'm sure Skechers thought having Kim K in the commercial was a great investment to boost sales, but did it really?

Without a doubt, Kim looked fabulous as always but I didn't feel inclined to go out and buy some Skechers. I just thought the ad was just another 'sexy' ad that doesn't really impact sales but rather hormones.

Maybe I'm wrong but I would love to know if Skechers had an increase in sales on Monday after the Super bowl. How did you feel about the ad?